I merge Strategy, Design,and Code for measurable impact.

I remove the noise and polish the core.

About Me

I'm Gürol Şahin, a UI/UX & Front-End designer with a graphic design foundation. I bring brands to modern interfaces and ship production-grade products with Next.js + React + Tailwind. My priorities: understand users, remove the unnecessary, focus on speed and accessibility.

Speed • Simplicity • Accessibility • Consistency

Core Competencies

Design

  • UI/UX Design
  • Design Systems
  • Interaction Design
  • Prototyping
  • Digital Branding

Development

  • React / Next.js
  • Headless Architectures
  • WooCommerce Integrations
  • Vercel CI/CD
  • TypeScript

SEO & Optimization

  • Technical SEO
  • Performance Optimization
  • Lighthouse Audits
  • Information Architecture
  • Content Strategy

Tech Stack & Tools

Next.js
React
TypeScript
Tailwind CSS
Vercel
GitHub
Figma
Photoshop
Illustrator
Recharts
shadcn/ui
Framer Motion
WooCommerce
Node
Cloudflare
GA4
RankMath
Framer

Approach & Process

1

Discovery & Planning

Goals, user insights, clear scope.

2

Design & Prototyping

Wireframes → interaction → visual system.

3

Development & Testing

Performant code, QA, a11y checks.

4

Launch & Support

Launch, monitor, iterate.

Professional Journey

2009 – 2011

Agency & Freelance Graphic Design

Identity, print, and typography foundations.

Completed a 6-month (300-hour) Graphic Design Certificate Program — gained fundamental design theory, color, and layout principles.

2012 – Present

Pixeg Digital — Founder / Creative Director

Building visual identities and digital ecosystems for brands.

Overseeing design direction, UI/UX architecture, and front-end development processes.

2016 – 2020

Shift to UI/UX Design

Transitioned from static design to interactive experiences.

Focused on user research, wireframing, and prototyping methodologies for web and mobile products.

2021 – 2023

Front-End Development Focus

Mastered React / Next.js and implemented component-based design systems.

Bridging design and code to ensure consistency, speed, and scalability.

2024 – …

GUROWE Consulting — Founder

Delivering multilingual, SEO-driven, and high-performance digital solutions.

Leading creative strategy and front-end implementation for international clients.

🎓 Education

Anadolu University — Department of Philosophy

Ongoing academic foundation in logic, human cognition, and ethics — shaping analytical design thinking.

Featured Work

Grand Sapphire Casino

Grand Sapphire Casino

Multi-language Casino Site

Role:UI/UX, Front-End, i18n, SEO
Outcome:Page speed increase, multilingual structure, modular component library
Cyprus Ways

Cyprus Ways

Car Rental Platform

Role:UI/UX, Next.js, form optimization
Outcome:Reduced completion time, improved mobile conversion rates

Client Feedback

Grand Sapphire Hotel Resort Cyprus

"GUROWE delivered a stunning multilingual website that perfectly matched our luxury brand identity. Every interaction feels seamless, fast, and beautifully designed. Their attention to detail and commitment to deadlines were exceptional."

Ready to Work Together?

Design decisions are informed by data and testing.